Make reusable tableware part of your brand

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Your brand keeps coming back

With disposable packaging, your design is gone after a single use. Reusable tableware, however, is repeatedly handled by employees, guests, visitors, or customers.

This makes the product an integral part of the overall brand experience. The colour, shape, and printing are not only

decoration, but provide recognition at every eating and drinking moment.

Circulware can personalize various components of the reusable range. From a subtle logo to a striking wrap-around design.

From your own color and logo to a fully printed design. Customize cups, glasses, bowls, and tableware in a way that suits your brand and the moment of use.

Learn more about the personalization options
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From January 2024, it will be forbidden to serve disposable cups or containers containing plastic at locations where you can eat on-site.
Read more about SUP legislation

Get more value from every moment of use

With disposables, you pay again and again for a product that is only used once. With reusables, you spread the investment in the product and personalisation over all the times it is reused.

That's why we don't just look at the purchase price. Also lifespan, return,

cleaning and the number of cycles ultimately determine the cost of a reusable solution.

A well-designed system can therefore not only reduce waste but also become more financially attractive as products are returned more often.

Recognizable in your situation?

Personalization becomes interesting when a cup, glass, container or other product needs to do more than just hold food or drink.

Do you recognize one or more of these situations?

  • You want the crockery to match your corporate identity.
  • You are looking for a print suitable for intensive reuse.
  • You want to make different formats, locations or product flows recognizable.
  • You want to make sponsors visible on cups or glasses.
  • You want to support return behavior with color, text, or icons.
  • You want to add a QR code, number, or other information to the product.
  • You want the dinnerware to have the same look and feel as the rest of your location or event.

The right solution depends on the product, print run, design, and how you intend to use it.

While a logo can provide recognition, personalization can do much more.

Do you primarily want to align with your corporate identity? Then a custom product color might be enough. Do you want a lot of design freedom or a striking all-around print? Then In-Mould Labeling might be more interesting. And for subtle marking, a serial number, or unique identification, laser engraving is another option.

That's why we start with the question: what should the product do for your organization?

Based on that, we determine which combination of product, color, and personalization method best suits your needs.

Need help choosing the right personalization method?

Contact us

Personalization is only valuable if the product lasts

A beautiful design has little value if the product is not made for intensive reuse. That's why we specifically design our range for repeated use and cleaning. Depending on the application, we select the appropriate material, construction, and personalisation method. We offer solutions for coffee and soft drinks, as well as for meals, catering, hospitality, and events. Do you want a more luxurious look? Our Luxury Line offers the appearance of traditional glassware in a reusable version.
View the full range
CirculCup CC200

CirculCup CC200

€0,88
€0,88
CirculGlass CG30

CirculGlass CG30

€0,70
€0,70
CirculCup CC180

CirculCup CC180

€0,52
€0,52
Luxury Line Tulip Glass

Luxury Line Tulip Glass

€2,26
€2,26
StadiumGlass SG40

StadiumGlass SG40

€1,99
€1,99

Four ways to personalize your brand

We personalize in four ways. You can choose your own color from our color range, or you can have your logo applied. For a photorealistic look, we incorporate the design into the product using In-Mould Labeling.

Do you prefer something more subtle? Then we laser engrave your logo into the material. This will not wear off or fade.

Unique Circulware colours

Color is one of the quickest ways to make a product recognizable. Choose a color that matches your corporate identity or use different shades to distinguish between formats, departments, locations, or product flows.This allows color to play both a visual and functional role within your reuse concept.

More on personalization

In-Mold Labeling (IML)

Do you want to truly make an impact with a premium look? With In-Mould Labeling, we fuse the design and packaging into one exceptionally strong unit. The result is a stunning, photorealistic 360-degree print that survives hundreds of washes with its shine intact. That's what we call tasteful presentation.

More about personalization

Printing

Fast, precise and effective. With our high-quality pad printing, we can apply your logo or message with razor-sharp clarity to any type of crockery and packaging. It's the ideal, cost-effective way to subtly let your brand shine at every eating and drinking moment.

More about personalization

Laser Engraving

Are you looking for a subtle, indestructible, and ultra-durable finish? With our precision lasers, we engrave your logo directly into the material. It doesn't wear out, never fades, and gives the tableware a stylish, matte texture. An incredibly strong eye-catcher that perfectly aligns with your circular ambitions.

More on personalization
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Make it clear what your guest needs to do

Personalisation can help guide users through a reuse process. Consider a brief return instruction, a recognizable icon, or colour coding on the product. By repeating the same visual elements at the return point, it becomes clearer where a cup, container, or glass belongs after use. In this way, branding becomes part of the overall reuse concept.

communication

Give the product a second function

The available space doesn’t have to be used just for your logo. You could, for example, add a QR code to a menu, campaign, event program, survey, or instruction manual. In a corporate environment, the product can refer to internal information, and at an event, to program or return information. This way, the tableware simultaneously becomes a communication tool.

sponsorship

Create a new visible position

Reusable cups and glasses offer an interesting opportunity for sponsor branding. People literally hold your brand in their hands, multiple times a day. This makes crockery an additional sponsorship position alongside, for example, boarding, shirts, banners, and digital communication.

Office, education, and campus

At locations where the same people regularly eat and drink, reusable tableware can become part of the recognizable environment. Use a single, central corporate style or give different locations, departments, or product formats their own color. Optionally, add a QR code or internal message to direct users to additional information. This way, you combine recognizability with a practical reuse concept.

Check out our reusable cups

Sports associations and clubs

Club colours and the club logo don't have to stop at the shirt or the billboards. A personalised reusable cup can become part of the visual identity behind the bar, in the canteen, and during matches or events. Additionally, a local sponsor can get a visible spot on the cup. This way, you combine club identity, reusability, and commercial opportunities in one product.

Ask about the possibilities

Festivals, events and stadiums

At busy events, a product should not only be functional, but also match the look and feel of the event. For example, opt for your own colour, a striking IML design or event-specific printing. Combine the design with clear return information and a suitable return system. In this way, appearance and operation become part of the same concept.

Check out our solutions for festivals and events

Hospitality, catering, and takeaway

When food is taken away, the packaging travels beyond your own location. A recognizable design ensures your brand remains visible on the go and at the customer's home. Add a QR code for things like the menu, a next order, or return information. This way, the packaging becomes not only a carrier for the food, but also for your brand and your return process.

View takeaway and catering solutions

How we make personalization practical

From initial idea to product in use: we bring product, design, and application together, step by step.
Step 1
Determine product and objective
Step 2
Choosing a Design and Personalisation Method
Step 3
Production and Customization
Step 4
Taking into use and returning
Step 1
Determine product and objective

Determine product and goal

We start with the application. Which product do you need, where will it be used, and what should the personalization add?

Based on this, we can provide targeted advice on color, design, and technique.

Step 2
Choosing a Design and Personalisation Method

Choosing Your Design and Personalisation Method

Next, we review your corporate identity, artwork, quantities, and desired look and feel.

Together, we determine which personalization method best suits your needs technically and commercially, and then we finalize the design for your approval.

Step 3
Production and Customization

Production and personalization

Once approved, we will start production and personalization.

Because production and various forms of personalization are organized in close proximity, the product and design can be coordinated from the very beginning.

Step 4
Taking into use and returning

Commissioning and Returns

After delivery, the product can be integrated into your own reuse process.

Would you also like support with returns, logistics, or cleaning? Then the product and personalization can become part of a broader total solution.

Read more about our complete service

Also make usage transparent

Personalisation makes the product visible. Smart identification also provides insight into what happens with reusable products.

With CirculSmart, products can, for example, be given a digital identity via QR code or RFID. This provides information about usage, return flows, quantities, and cycles.

This helps to optimise a reuse concept and better substantiate its results.

Personalisation and identification can coexist: the design communicates with the user, while the digital identity provides information for the organisation.

Discover how to make sustainable impact tangible

What kind of personalization suits your organization?

A good design starts with a few practical choices.

Ask yourself these questions:

  • Does the product need to align with an existing corporate identity?
  • Do you only want a logo or a complete design?
  • Will you use the same design for a long time, or does the message change regularly?
  • Do you want to add text, a QR code, or unique identification?
  • Should the personalization help users with returns?
  • Do you want to create space for sponsors or partners?
  • What quantities do you expect to need?

The answers determine which personalization method and product are best suited.

Don't know yet? Then we can compare the options together.

Schedule a consultation

Production and personalization from a single partner

Circulware builds on Haval's production experience and develops reusable solutions from Gemert. Because we are involved in product development and production ourselves, we can align material, product shape, colour and personalisation from the start.

This is especially important when a product not only needs to be beautiful but also suitable for repeated use. In addition to appearance, legislation also plays an important role in the transition from disposable to reusable.

Read how to make the compliant switch to reusables
reviews

from our customers

"With Circulware's CirculGlass, we have found a sustainable solution that perfectly aligns with our ambitions. The excellent offering, the pleasant connection, and the professional collaboration make Circulware a valuable partner for us in achieving our sustainability goals."
Dani Levy - APD-CUP Foundation
CirculGlass CG30
Circulware has fulfilled our ambition to offer a sustainable and attractive alternative to traditional disposable cups. A product to be proud of!
Sten Pijlman, Diergaarde Blijdorp - Rotterdam Zoo
CirculCup CC200
“With the CirculCup with lid, we have taken an important step towards a school without disposable coffee cups. Circulware distinguished itself through its extensive range, quick response, and sending of samples.”
Jeroen Koopmans - ArtEZ University of the Arts
CirculCup Sippy lid OC
"With the CirculCup, we at Graafschap College are taking a small step that contributes to a cleaner world. Thanks to the CirculCup, we no longer have to use disposable cups."
Frank Boerstal - Graafschap College
CirculCup CC300

FAQs about Personalisation and Branding

This varies by technique and application. With In-Mould Labelling, the design is integrated into the product during production. Laser engraving marks directly into the material. For other forms of printing, factors such as material, pre-treatment, use, and cleaning process play a role.

Therefore, we recommend the appropriate technique for each application. View all personalisation methods

Yes. Our personalisations are designed for repeated use and, depending on the chosen print, can withstand dishwashing, freezing, and microwave heating. IML printing is the most durable method, as the design is integrated into the product during manufacturing.

Take the first step today

Do you have questions about personalising our reusable products? We are happy to help you think about the combination of product, colour, and personalisation method. The more information you provide, the better we can advise you.